Salt Lake City Brands’ Beyond Coastal and Chums Sponsor Park City Point 2 Point Mountain Bike Race

September 2nd, 2010

Salt Lake City, UT – (September 2, 2010)- Chums, the leading manufacturer of retainers, lanyards and accessories for the outdoors and Beyond Coastal, maker of natural based sun care products for the active outdoor lifestyle, are proud sponsors of the Park City, Utah Point 2 Point mountain bike race this Labor Day weekend.

Registration for the September 4th event sold out in record speed, rivaling in format and popularity, the Leadville Trail 100. Consisting of solo and duo categories, racers will pedal over some of Park City’s best and most notorious leg-burning singletrack. The event organizers keep the race fresh year after year as no PCP2P race is the same from one year to the next. Hundreds of trails are intertwined to lead cyclists through the Canyons, Park City Mountain Resort, and Deer Valley. There is no shortage of excitement and beauty to accompany the challenge.

Chums has supplied 250 Park City Point 2 Point logo Original Cotton Retainers to keep sunglasses secure as competitors rip around switchbacks and 14,000-feet of rock and root-laced vertical.

Beyond Coastal has donated 200 foil packs of its sunscreen to keep athletes protected from the high-altitude UV rays. Large pump bottles of sunscreen will also be available for application in the event expo area.

For more information about the race, or to register for next year’s Park City Point 2 Point, please visit: http://thepcpp.com/sponsors/

Please visit: http://www.chums.com and http://www.beyondcoastal.com

Media Contact:
Verde PR
Craig Randall
craig@verdepr.com
970.259.3555

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Beyond Coastal Supports Inaugural 24 Hours of Leadville with Sun Care Products For Athletes

September 2nd, 2010

SALT LAKE CITY, Utah (August 30, 2010) ¬- Beyond Coastal – maker of sun care products for the active outdoor lifestyle – will sponsor the first ever 24 Hours of Leadville endurance mountain bike race in Leadville, Colorado September 4th and 5th.

The 24 Hours of Leadville is a race bridging from the success of its world famous event, the recent Life Time Fitness Leadville Trail 100. But unlike the solo-only format of Leadville 100, individuals and teams will race to see how many miles they can ride over a 24-hour period. The course will feature the same lung-busting elevation (about 10,000 feet) and characteristics that have made the Life Time Fitness Leadville Trail 100 a racer and fan favorite. The course boasts singletrack, fast double track, and 2,100 feet of elevation gain per 17.6-mile lap.

Rebecca Rusch, Beyond Coastal-sponsored athlete and recent Leadville Trail 100 winner, will be at the race to conduct a skills clinic while also racing as part of a team. Rebecca is no stranger to the Leadville course having won the women’s race the last two years. She broke the course record this year with a time of 7 hours, 47 minutes.

Beyond Coastal will provide racers’ samples of its Active SPF 30 sunscreen and Active Lip Balm, perfect for high altitude recreation.

Beyond Coastal has developed a formula trusted by professional athletes and active people worldwide. With natural ingredients like grape seed, algae extract, green tea and others, outdoors people need not worry about overly dry or overly oily skin or suffer the effects of chemical laden sunscreen with Beyond Coastal’s formulas.

This Salt Lake City, Utah sun care brand is one of only 39 companies recommended by the Environmental Working Group (EWG) out of a total of 500 in their 2010 consumer report. This recognition puts Beyond Coastal among the top 1% of all sunscreens brands in the US. As a Compact For Safe Cosmetics signatory, the company strives to make the cleanest, safest formulas possible and routinely removes ingredients deemed harmful by the EWG.

Cyclists can register for the race here and stay up to date with the schedule of events and race rules & regulations.

Please visit the Beyond Coastal website and Social Media Release webpage for new products, as well as up-to-date company news. Join the conversation on Facebook and and on Twitter.

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Beyond Coastal is Racking up Huge Media Coverage

July 6th, 2010

In the past two weeks, Beyond Coastal has been covered in some major online and print publications including:

TheHuffingtonPost.com (31,400,000 unique monthly visitors) featured Lip & Face Screen

TheDailyGreen.com (559,200 unique monthly visitors) featured Lip & Face Screen

MensJournal.com (105,000 unique monthly visitors) featured Natural SPF 30

InsideOutsideMag.com (43,620 unique monthly visitors) featured Kid’s SPF 30

Healthline.com (2,200,000 unique monthly visitors) featured Active SPF 30 and Lip & Face Screen

MomBlogNetwork.com (176,580 unique monthly visitors) featured Beyond Coastal as an EWG Recommended brand.

Print Publications:

Backpacker Magazine (circ: 375,000/month) featured Lip & Face Screen

Women’s Adventure (26,500/month) featured  Natural SPF 30

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2010 Quicksilver Stand Up Paddleboard race series

May 18th, 2010

QuicksilverBeyond Coastal (and our friends at eyewear accessories maker Chums!) will be sponsoring “the largest flat water venue on the planet.”

The series, hosted by Quicksilver, will begin on May 29th with the Donner Memorial 5 miler stand up race. Races to follow will consist of:

  • The Thunderbird Run (8 mi.) on June 5th
  • Jam to the Dam (6 mi.) on July 10th
  • The Ta-hoe Nalu Festival consisting of 5 races on August 21st and 22nd
  • The Tahoe Fall Classic (22 mi.) on September 26th to wrap up the series.

With $40,000 in cash and prizes, be sure to find your registration and other race info at Ta-hoenalu.com. Beyond Coastal’s National Sales Manager, Lance Meller will be holding down a tent with representatives standing by for people to learn more about the company and our products.

Beyond Coastal’s unique formulas, developed in accordance with the Whole Foods Premium Body Care Standard, appeal to athletes because they are non‐stinging, non greasy and sweat resistant. Plus the formulas are FRAGRANCE FREE, OIL FREE and Paraben Free and actually help improve skin health with natural ingredients like Green Tea, Grape Seed, and Shea Butter.

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April 26th, 2010

Walker Ferguson is a young athlete with a storied past and exciting future. He has traveled the world atop bikes, boards, and everything in between. Walker contributes to the Beyond Coastal blog offering his insights, experiences, product feedback, and adventures in travel and sports. Like Beyond Coastal, Walker is just as at home in the surf as he is in the mountains. Walker’s latest passion is stand up paddling and here he describes some easy ways for the beginner to get started…

I thought that given the time of year and the huge interest we are seeing, that an intro series of articles on paddle boarding would be helpful and provide some good information.

Getting started is amazingly simple and easy. The best idea is to find a local dealer or instructor and rent equipment for the first go out. This way it is possible to try various equipment and styles of boards before committing to one.

As far as boards you have a couple categories:

Race- These are going to be 12’+, very unstable and very fast. A difficult beginner board, but one that will give you a whole new perspective on the sport as you advance.

Touring- A mix of race and surf. A board that will paddle more efficiently than a standard surf SUP yet is more stable and versatile than a race board. Great for coastal cruising, lakes, and gentle rivers.

Longboard Surf- 10-12’ with classic longboard outline. These boards are very versatile and great for gentle surf, cruising and beginner touring. Very stable and solid under foot.

Performance Surf- 8-10’ in length and much lower volume, these boards are designed for performance wave riding. The can also make great kids boards as they are more portable and  plenty stable for light paddlers.

Your dealer should be able to outfit you with a proper paddle, but a good rule of thumb is to have the top of the paddle handle 6-8” over your head when standing on dry land.

Head out to the lake or ocean with your friends, Beyond Coastal sunscreen, and have some fun!

Resources:

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Biking in Federales country

April 6th, 2010

Walker Ferguson is a young athlete with a storied past and exciting future. He has traveled the world atop bikes, boards, and everything in between. Walker contributes to the Beyond Coastal blog offering his insights, experiences, product feedback, and adventures in travel and sports. Like Beyond Coastal, Walker is just as at home in the surf as he is in the mountains. Here Walker describes riding bikes among the Baja Federales…

This past winter I spent about two months camping in the deserts and mountains of Baja. Mountain biking, surfing, spear fishing, and exploring. With the mountain bike you have access to areas that you normally wouldn’t think to go, or dare take a car. It’s really refreshing to get back to the roots of the bicycle and use it as an efficient mode of transportation and exploration.

While on one of these training/exploration rides in northern Baja, I happened across a road that didn’t appear on my map, which was odd given the map seemed to have every little goat path and donkey trail on the peninsula. I remembered hearing stories around the campfire about the drug trafficking in the area: the occasional light signals in the middle of the night, the landing strips tucked away in the cactus and scrub. Riding along a narrow double track, climbing the steep coastal hills, dropping down into protected coves, you could picture the rendezvous and trades.

There were signs of little makeshift camps and even a little bunker where you could park a car, hiding it from view from passing planes. It is an odd feeling to be totally and completely alone, with these telltale signs popping up all around you. There are certainly other places on the planet further from humans, but this felt like being on Mars.

After one particularly brutal climb, and bombing descent, I ran head long into a giant desert storm issue Humvee. They always warn about the dangers of riding with an Ipod in traffic – I guess this is why. Luckily (at least I hoped) it was a humvee of federales out on patrol. Nothing quite as daunting as a Hummer full of M-16 toting, camo clad teens, with an attitude, and here I am decked out in lycra on a 20lb pile of carbon fiber and titanium. Not quite sure what they made of me, but after a few questions and laughs they probably figured anyone loco enough to be out there dressed like that, didn’t warrant the attention.

If you prefer racing against other cyclists (not from the Federales!) here’s another reminder to register for this weekend’s Tour of the Depot. Check out the April 10-11 race and register here. Beyond Coastal is the official sun care sponsor.

http://www.tourofthedepot.com/Default.aspx

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What’s happening with Beyond Coastal

March 29th, 2010

Howdy folks, hoping the weather is turning around in your part of the country. Things are looking sunny and bright here at Beyond Coastal HQ. We just wanted to keep you up to speed with what’s been happening in the world of sun care.

ToD-logo1
For cyclists needing sun protection during your spring and summer racing campaigns, we’re happy to help with our unique sweat-resistant, non-stinging, oil and fragrance-free formulas for athletes like you. In fact, we’ve partnered with a great Utah stage race called the Tour of the Depot as official sun care sponsor. Check out the April 10-11 race and register here:

http://www.tourofthedepot.com/Default.aspx

You can find the Tour Of The Depot on Facebook here: http://www.facebook.com/pages/Tour-of-the-Depot/312009831608

happilogo
The personal care experts at HAPPI magazine recently published an excellent sun care feature, highlighting Beyond Coastal and a few other good-for-you sun care companies. Melissa Meisel, HAPPI editor, had this to say:

Beyond Coastal, another natural sun care brand, has added an Active SPF 30 Sunscreen and Kids Natural SPF 30 Sunscreen to its line. The Active Daily 30 SPF contains pro vitamin B, shea butter and rose hip oil to moisturize and help maintain skin cell balance while natural antioxidants from yerba mate, green tea and algae extract, scavenge free radicals and restore skin tone. The kids’ formulation has an SPF rating of 30 and “natural” actives zinc and titanium. Extra shea and cocoa butters help keep skin soft.

Read the entire article here: http://www.happi.com/articles/2010/03/catch-some-rays

Stay tuned to the blog for more news and leave us a comment if you have any questions!

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Somewhere in Baja…

March 18th, 2010

Walker Ferguson is a young athlete with a storied past and exciting future. He has traveled the world atop bikes, boards, and everything in between. Walker contributes weekly to the Beyond Coastal blog offering his insights, experiences, product feedback, and adventures in travel and sports. Like Beyond Coastal, Walker is just as at home in the surf as he is in the mountains. Here Walker describes surfing a remote Baja point with plenty of fickle conditions…

The point is somewhere in Baja and it is perfect. It extends ½ a mile out into the pacific ocean and picks up plenty of the seemingly endless swells that have been pounding the coast this El Nino fueled winter. While it can be flawless, it is also very fickle. Wind, tides and swell direction all must be in order for it to fire. I have spent many, many days camping and exploring around the point and while it is rare to catch it in all its perfection I have yet to spend a bad day in the area. The sun and wind are harsh in this part of the world and when you are living outside for weeks or days on end, protection from the elements is invaluable. Sunscreen, hats, glasses and clothing are all worth their weight in gold.

My father Duncan and I were camped an hour south on this particular mission, stationed at another equally beautiful remote point. The road north is the Webster definition of wash-board. Huge bumps carved in the gravel from the few fisherman and other adventurers that wander this direction. Shredded tires line the side of the road as a reminder that you are a long, long way from the closest llantera.

We pulled up a bit early as the tide was still fat, but it was exceedingly evident that in a few hours things would change. Lounging in the back of the truck, reading, chatting, eating, waiting.

Finally the first sets start showing without rebound off the cliff faces. Wetsuits on, wax on the boards and we are off running down the sand dunes to find the notch through the cliff face to jump in. After a 5.6 descent with surfboard under arm, we paddle out between sets and wait. Because of the shape of the point and the size of the swell, the current is relentless. Imagine trying to stay in place in the Lazy River at your local amusement park and you get a vague idea as to what it entails. But it is all worth it as the waves come in, hit the sand bar, stand up and barrel down the line. It is a racetrack to the end and you kick out with the biggest smile known to man (or you end up sputtering with a mouthful of sand, but still with a grin).

The two of us surfed the point alone for the rest of the day not a soul in sight. Way more waves than could be ridden, and way more laughing and hooting than should be allowed. After the sun had settled past the horizon we loaded up and headed for home, tecate in hand, lies and stories to tell and re hash. Even the flat tire and change in the mud could not dampen the spirits as we pulled back into camp in the pitch dark. A quick bite another tecate and a sound, sound sleep. Heaven.

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Sitting in the Cool River Cafe…

March 17th, 2010

Walker Ferguson is a young athlete with a storied past and exciting future. He has traveled the world atop bikes, boards, and everything in between. Walker contributes weekly to the Beyond Coastal blog offering his insights, experiences, product feedback, and adventures in travel and sports. Like Beyond Coastal, Walker is just as at home in the surf as he is in the mountains. Here Walker recaps last year’s river season and looks ahead to this one…

Currently I am sitting at the Cool River Café within the Dallas airport enroute to Mexico. Five hours is a long time to kill at any airport and it has got me thinking and excited for the upcoming paddle and river season. Last year was my first working with C4 Waterman and Boardworks surf (www.boardworkssurf.com) out here in the Rocky Mountains. Stand up paddling (or SUP) is a relatively recent boom on the coast and we really did not have any idea how it would catch on in the inland mountain states.

Needless to say it surprised us all and provided me with a super fun opportunity to spend the summer touring the Rockies and paddling more rivers than I ever thought possible. From Montana to Wyoming to Utah and Colorado it was a truly fun summer in the sun. Our river season should be getting underway in a month or two and I am excited to get in some pre season training in Baja this next week. It may sound a bit “athletic” and it almost reminds me of days racing bicycles, but there are some great races and events this year that us inland surfers are really looking forward to. Last season we started to incorporate SUP in quite a few down river kayak events and had a blast and this season there are many more events and races which Beyond Coastal will be involved with (I will post dates and details in the near future). All very exciting and it will be a blast to see where this new sport goes in the future.

But in the mean time back to Dallas and the Cool River café….My carry on bag for this trip contains:

  • Sunscreen (Beyond Coastal of course in a lovely quart size zip lock bag)
  • board shorts
  • shirt
  • bodysurfing hand board
  • flip-flops
  • book
  • computer

I am guessing quite different than my fellow Cool River diners. I am lucky in that my folks moved to Baja this winter and therefore have the boards, paddles and all very large accessories needed for this SUP training deal. Otherwise this is not a light traveler friendly sport! Baja is certainly my happy place and I look forward to sharing adventures in the weeks to come.

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To Marrakech via “Picanto”

February 23rd, 2010

Walker Ferguson is a young athlete with a storied past and exciting future. He’s traveled the world atop bikes, boards, and everything in between. Walker contributes weekly to the Beyond Coastal blog offering his insights, experiences, product feedback, and adventures in travel and sports. Like Beyond Coastal, Walker is just as at home in the surf as he is in the mountains. Here Walker describes an adventure aboard “Picanto” in Marrakech…

The Flight from Girona, Spain to Marrakech only takes a couple hours, but is a world apart. The janitor sweeping the runway when we landed was the first indication we were somewhere new and foreign. Our Korean Smart car, or Kia Picanto, as the manufacturer likes to call it, awaited us in the rental lot and from the condition it greeted us in this was certainly not its first rodeo. Three people, my sister Coral, Will Frischkorn and myself piled in with our luggage and started off on our North African surf adventure.

Marrakech was stop one and it did not disappoint. Crazy markets, hustlers on every corner, cobra snakes, lots of haggling and some fine purchases were the order of the day. Heading out of town the next morning Picanto felt a hell of a lot smaller stuffed with three rugs, a new leather luggage set and an inordinate number of desert nomad daggers.


After the hustle of the city it felt surreal to head into the low Atlas Mountains where small mud brick towns, and donkey carts are the norm. We pushed Picanto hard and to our amazement he pulled us through every time. High Mountain passes, highway cruiser and surf mobile all in a nice 500lb package.

Arriving at the coast we found it had been raining hard for the past few days. All of the creeks were flowing and the trash from the foothills was massed on the beaches. This is when the biggest test for Picanto arose. A normally dry wash between our lodging and the surf, was quickly named “Shit Creek”. It was waist deep with a garbagey, sewagey mess. The problem with shit creek was that the depth varied wildly based on the rainfall inland. One morning it would be hubcap level, that afternoon it would cover the hood.

This certainly spiced up the dawn patrol missions: rev engine, get head of steam, roll up all windows, close all vents and pray, repeat on the way home. The reward was super fun surf and goats climbing trees. Yes there are goats in trees and they are amazing. Picanto nearly met its end in Moroccan ditch at the first goat tree sighting.

One week, 21 tagines, and 500 miles later we returned to Marrakech and our plane home. The evening before our morning flight we pulled in looking for an airport hotel. For some reason you are not allowed to drive through the usual passenger drop off at the airport. This became quickly apparent after the giant policeman (at least he seemed giant from the front seat of our mini machine) stepped in front of our car and started waving frantically.

Figuring we were in for another pay off, RE: ticket, as much cash as possible was quickly hidden and the window rolled down. License, paper work and a very surly, unfriendly policeman. He asked where we were from and given that he had my license I could not go for my usual Canada response and timidly replied “USA”. Giant smile, “Ah, America, Obama. Good, good. You are my friend, go ahead. Have good trip.” A very fitting end to a great trip of firsts.

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